Nestlé Fitness: Keep Going

Cereal bar brand Nestlé Fitness partnered with the perfect candidate to relaunch in a declining category and build relevance with young Lebanese women.

Campaign details

Brand: Nestlé Fitness Brand owner: Cereal Partners Worldwide Agency: FP7 McCann Dubai Market: Lebanon Industries: Breakfast cereals Media channels: Content marketing, Online video, Social media Budget: Up to 500k

Executive summary

In a declining category, with low marketing budgets, we relaunched Nestlé Fitness bars and built relevance with young Lebanese women, driving purchase through partnerships.

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