OMO: Pray for Kay

Detergent brand, OMO, evolved its brand purpose to inspire consumers to take action against deforestation in Vietnam.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agency: Click Media Market: Vietnam Industries: Laundry products Media channels:Newspapers, Online display, Online video, Search marketing, Social media, Websites & microsites, Word of mouth, influencers 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands