OMO: The Cleanest Play

Detergent brand Omo created a multichannel campaign to raise visibility and build a brand connection with football among audiences in Chile during the Copa América tournament.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: Initiative Contributing agency: BOND Country: Chile Industries: Laundry products Media channels: Outdoor, out-of-home, Radio & audio, Social media, Television Budget: Up to 500k

Executive summary

For Chile, the Copa América is a very important soccer tournament and big brands want to participate. But for a brand such as Omo, this is not easy, since detergent is not a soccer-related product.

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