Oral-B: You're Out

Dental care brand Oral-B hijacked the holiest day of the year to encourage take-up of its electric toothbrushes in Israel.

Campaign details

Brand: Oral-B Brand owner: Procter & Gamble Lead agency: MediaCom Connections Israel, ACW Grey Tel-Aviv Country: Israel Industries: Oral health Media channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Word of mouth, influencers 500k - 1 million

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