Paneton D'Onofrio: Spreading the Christmas spirit

Peruvian fruitcake brand Paneton D'Onofrio took a multi-platform approach to transform its Christmas relationship with Peruvians and secure sales growth.

Campaign details

Brand: Panetón D'OnofrioBrand owner: NestléLead agency: ThriveCountry: PeruIndustries: Bread, cake, biscuitsMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, TelevisionBudget: Up to 500k

Executive summary

Peruvian fruitcake Paneton D'Onofrio is one of the most valuable brands in Peru. It represents an annual tradition at Christmas, however in recent years its territory has been threatened by other players ready to steal the Peruvian Christmas.

Market background and context

Peru is a country where, most of the year, you will look at the sky and find a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands