Pepsi and Pepsi MAX: Music Keeps Us Fizzing

Luke Hyland

Pepsi, a carbonated drinks brand, launched a six-week global campaign to drive fan engagement and build brand love by leveraging its role as one of the biggest sponsors of football.

Campaign details

Brand: Pepsi and Pepsi MAX Brand owner: PepsiCo Lead agency: COPA90 Contributing agency: OMD Market: Global Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Social media, Sponsorship - sports, Word of mouth, influencers Up to 500k

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