Persil: Real change

Laundry detergent, Persil, positively impacted its brand purpose credentials with the Real Change campaign in the UK.

Campaign details

Brand: Persil Brand owner: Unilever Agency: MullenLowe London Market: United Kingdom Sector: Laundry products Media channels: Content marketing, Outdoor, out-of-home, Social media, Television, Video on demand Budget: 500k - 1 million

Executive summary

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