Peugeot VU: Advanced vehicle targeting

Peugeot, the global automotive brand, used customer research data and programmatic buying to promote its cargo minivan product in the Dutch market.

Campaign details

Brand: Peugeot Brand owner: PSA Lead agency: Kinetic Worldwide, MediaCom Contributing agencies: Havas Lemz Country: Netherlands Industries: MPVs, minivans Media channels: Outdoor, out-of-home, Programmatic display Budget: Up to 500k

Executive summary