Campaign details
Brand: Pond's MenBrand owner: Unilever IndonesiaAgencies: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Events & experiential, Mobile & apps, Online video, Programmatic display, Social media, Sponsorship - media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Pond's Men is the brand leader in the facial care segment in Indonesia, but it was suffering from flat sales growth. Pond's Men wanted to reposition its brand while actively engaging with its target market through awareness, education and lifestyle.
Anchored to its target market's...