Pringles: Trapped in advertising

Pringles, a crisp brand, used Rick and Morty to reach millennials in the United States during the Super Bowl.

Campaign details

Brand: Pringles Brand owner: The Kellogg Company Agencies: Starcom, Grey Market: North America (general region) Sector: Savoury snacks, potato chips Media channels: Gaming & in-game advertising, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Social media, Television 3 - 5 million