PUMB: Data is the best deposit

Ukraine-based international commercial bank PUMB adopted a data-focused approach to dramatically improve the performance of its communication mix, attract new customers and boost its position in B2C investment rankings.

Campaign details

Brand: PUMBBrand owner: First Ukrainian International BankAgencies: Media Partnerstvo Buying, EmpowerMarket: UkraineIndustries: BanksMedia channels: Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million

Executive summary...