QQ Star: Night at the Museum

Dairy brand Yili created an augmented reality experience through its packaging, supported by social media content and prize draw to drive sales of its QQ Star Milk drink in China.

Campaign details

Brand: QQ Star Brand owner: Yili Lead agency: Mindshare China Contributing agency: Neo Market: China Industries: Milk & dairy drinks Media channels:Competitions & contests, Online video, Packaging & design, Social media, Virtual & augmented reali 3 - 5 million

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