Ranger: Live the Ranger life

Auto manufacturer Ford grew sales of its Ford Ranger pick-up truck in Vietnam with a multichannel strategy driven by audience segmentation and an AI-powered algorithm.

Campaign details

Brand: Ranger Brand owner: Ford Lead agencies: Mindshare Vietnam Contributing agencies: BBDO Vietnam, GTB Market: Vietnam Sector: Vans, Trucks, RVs Media channels: Mobile & apps, Online video, Programmatic display, Radio & audio, Search marketing, Social media, Television 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands