Campaign details
Brand: Revive Salted LemonBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agencies: Wunderman ThompsonCountry: VietnamIndustries: Energy drinksMedia channels: Gaming & in-game advertising, Mobile & apps, Packaging & design. Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Beverages is one the most competitive industries in Vietnam, especially in sports drinks, where the main functional benefit of one is not much different to the others. Hence, in the drinks market, we believe that the easiest way to win...