Revive: Salted Lemon – Beat the Heat

Sports drink Revive employed a targeted campaign based on weather patterns on mobile, TV and social media, to persuade young consumers in Vietnam to try its Salted Lemon flavour and spur market growth in Vietnam.

Campaign details

Brand: Revive Salted LemonBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agencies: Wunderman ThompsonCountry: VietnamIndustries: Energy drinksMedia channels: Gaming & in-game advertising, Mobile & apps, Packaging & design. Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Beverages is one the most competitive industries in Vietnam, especially in sports drinks, where the main functional benefit of one is not much different to the others. Hence, in the drinks market, we believe that the easiest way to win...

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