Campaign details
Brand: Samsung GalaxyBrand owner: Samsung Electronics, PhilippinesAgencies: Starcom Philippines, AdColonyCountry: PhilippinesIndustries: Mobile devicesMedia channels: Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Print general, unspecified, Social media, TelevisionBudget: Up to 500k
Executive summary
As the Philippines' market leader in the fast-paced and competitive smartphone market, Samsung knows better than to take its position for granted.
Total sales for Samsung in the smartphone category started to plateau as the purchase cycle lengthened. Frequent new product launches have made consumers feel the lack of real...