Shell Advance: Forever Outriders

Oil brand Shell used the power of influencers and online content in Vietnam to increase awareness and preference among a young target audience.

Campaign details

Brand: Shell AdvanceBrand owner: ShellLead agency: MediaCom VietnamContributing agencies: Click MediaCountry: VietnamIndustries: Tyres, fuel, accessories, servicesMedia channels: Competitions & contests, Content marketing, Integrated, Mobile & apps, Online video, Packaging & design, Programmatic display, Social media, TelevisionBudget: 500k - 1 million

Market background and context

Vietnam is a land of motorbikes. With an estimated 45m motorbikes – nearly one for every two people – motorbike oil has become an essential commodity in Vietnamese life. Castrol is the dominant player in the market, with...

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