Ski-Doo: Escape Mountain

Snowmobile maker Ski-Doo appealed to younger skiers and snowboarders with a TV and online episodic content series and grew market share to a record high in North America.

Campaign details

Brand: Ski-Doo Brand owner: BRP Agencies: Touch�!, Anomaly Market: North America Industries: Content marketing, Online display, Online video, Social media, Television, Websites & microsites Media channels: Banks Budget: 500k - 1 million

Executive summary