Softlogic Life: The app that got the world walking

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

Campaign details

Brand: Softlogic Life Brand owner: Softlogic Life Insurance Plc Lead agency: Mindshare Sri Lanka Contributing agencies: Litmus Country: Sri Lanka Industries: Insurance Media channels: Games & competitions, Mobile & apps, Online video, Social media, Virtual & augmented reality Up to 500k