Softlogic Life: The campaign that saved 2500 lives

Insurance company Softlogic Life developed a SMS emergency hotline aimed to rescue the victims of floods during the monsoons in Sri Lanka.

Campaign details

Brand: Softlogic Life Insurance PLC Brand owner: Softlogic Holdings PLC Lead agency: Mindshare Sri Lanka Contributing agencies: Etisalat Sri Lanka Country: Sri Lanka Industries: Insurance Media channels: Mobile & apps, Social media Budget: Up to 500k