Sony PlayStation: PS5 – 2020's biggest entertainment launch

Gaming console, PlayStation, achieved mass appeal and sales success for its new PS5 with a global launch that took the console beyond the screen into popular culture.

Campaign details

Brand: Sony PlayStation Brand owner: Sony Lead agency: MediaCom Contributing agency: Adam&EveDDB Market: Global Sector: Gaming hardware & software Media channels: Events & experiential, Merchandise & free gifts, Online video, Outdoor, out-of-home, Social media, Television, Word of mouth, influencers Over 20 million

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