Sting: Espresso Stopover

Energy drink brand Sting partnered with motorcycle ride taxi service GrabBike and convenience store 7-Eleven to launch its Sting Cafe Espresso drink to professional bikers in Vietnam.

Campaign details

Brand: StingBrand owner: Suntory PepsiCo Vietnam BeverageAgency: Mindshare VietnamCountry: VietnamIndustry: Energy drinksMedia channels: Mobile & apps, Product sampling, Sales promotionBudget: No budget

Executive summary

Vietnam is the lan

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