Subaru: The Greatest Outback Of All Time (GOOAT)

Car-maker Subaru launched its new Outback model in Canada with a humorous multichannel campaign to appeal to younger drivers.

Campaign details

Brand: Subaru Brand owner: Subaru Agencies: Zulu Alpha Kilo, OMD Market: Canada Industries: Online display, Online video, Social media, Television Media channels: SUVs, 4x4s Budget: 1 - 3 million

Executive summary

In order to drive awareness and sales of the all-new Subaru Outback to a younger audience, we created a breakthrough campaign that went against the category conventions of car advertising and led to record sales of over 3,000 vehicles (20% above targ

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