SuperNAN: Super Relatable

Infant milk formula brand SuperNAN leveraged AI and big data through partnerships with leading digital platforms to raise awareness and drive sales in China.

Campaign details

Brand: SuperNAN Brand owner: Nestlé Agency: Mindshare China, Publicis China Market: China Industries: Baby food Media channels: Online video Budget: 3 - 5 million

Executive summary

By realising the fundamental needs of Chinese mothers and easing babies’ minor sensitivities, we designed our strategy to better cater to this target audience, boost sales, raise awareness and increase our association with allergy prevention.

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