Surf: Driving Surf Antibac relevance during the pandemic

Loren Saguil

Laundry detergent brand Surf used innovative AI-enabled technology to reach its target audience and boost sales of its new affordable antibacterial variant in the Philippines.

Campaign details

Brand: Surf Brand owner: Unilever Philippines Lead agency: Mindshare Philippines Contributing agency: Silverpush Market: Philippines Sector: Laundry products Media channels: Programmatic display, Social media, Webistes & microsites Budget: Up to 500k

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