Tang: Touch of magic

Powdered drink brand Tang used a multimedia campaign to extend its usage to innovative food and beverage recipes in order to increase consumption throughout the year in Pakistan.

Campaign details

Brand: Tang Brand owner: Mondelez International Lead agency: Starcom Mediavest Pakistan Contributing agencies: East River, Stimulus Country: Pakistan Industries: Concentrates & cordials Media channels: Content marketing, Magazines - consumer, Online display, Online video, Radio, Social media, Sponsorship - media, Television 1 - 3 million

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