Tourism Québec: Born to Let Go

Tourism Quebec harnessed the power of data to inspire travellers from abroad to visit the province.

Campaign details

Brand: Tourism Quebec (Alliance de l’industrie touristique du Québec)Brand owner: Alliance de l’industrie touristique du QuébecLead agency: Hearts & Science MontrealContributing agencies: CossetteCountry: Canada, United States, Mexico, FranceIndustries: Destinations and locationsMedia channels: Content marketing, Online video, Programmatic display, Social mediaBudget: 1 - 3 million

Executive summary

To inspire travellers from abroad to visit the province, Tourism Quebéc needed to touch the heart of the right consumer at the right moment. To achieve this, we turned on the power of data. This is how...

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