TRESemmé: Online to offline success

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Campaign details

Brand: TRESemméBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: InmobiCountry: PhilippinesIndustries: Hair careMedia channels: Mobile & appsBudget: 500k - 1 million

Executive summary

Hair care brand TRESemmé had maintained a niche market share in the Philippines since its launch in 2013, but had been seeing low penetration in both shampoo and conditioner.

Targeting millennial women, who were fashion- and beauty-driven, the brand recognised that these women were very digital-savvy, leading to the use of digital as its strongest media channel to reach its audience. With...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands