Unilever Food Solutions: The vegetarian butcher

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Campaign details

Brand: Unilever Food Solutions Brand owner: Unilever Lead agencies: Mindshare China, Unite China Contributing agencies: Young Lions, MGCC Market: China Sector: Convenience, readymade Media channels: Content marketing, Gaming & in-game advertising, Packaging & design, Public relations, Sales promotion, Social media, Word of mouth, influencers 500k - 1 million

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