Uniqlo: The biggest store, the biggest launch

Benjamin Condit, Colin Xu

Uniqlo opened its biggest store yet in Shenzhen, China, utilising every touchpoint on the store launch journey to increase sales.

Campaign details

Brand: UniqloBrand owner: Fast RetailingAgency: Mindshare ChinaCountry: ChinaIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Social mediaBudget: 500k - 1 million

Executive summary

Uniqlo opened its biggest store yet in Shenzhen, China's Silicon Valley, with installations tailored specifically to the affluent city. At a time when the convenience of e-commerce is winning consumer attention, getting Shenzhen customers through the door was a huge challenge.

Uniqlo needed to drive offline traffic to the flagship store in Shenzhen, as well as attract...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands