Vans: Not Just One Creator

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Campaign details

Brand: VansBrand owner: VF CorporationLead agency: Starcom, MRYCountry: United StatesIndustries: SportswearMedia channels: Content marketing, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Vans enables everyone to become footwear designers by uploading their own artwork to create fully personalized shoes. Not like those other not-so-custom sneaker brand customizers. To grow sales, Vans needed to expand into new territories beyond action sports and music.

To get the word out about custom Vans and drive sales, we wanted to reach creators...

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