Vim: Mirror Image

Vim, the household cleaning product, brought alive its shine proposition with the use of reflective plates as a medium in India.

Campaign details

Brand: Vim Brand owner: Hindustan Unilever Agency: Geometry Encompass Market: India Industries: Cleaners & detergents Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary

In rural India, 57.3% of of people continued to use ash to wash utensils, with the belief that ash made them shinier. Vim aimed to spread awareness about using Vim over ash to make utensils shinier at the Kumbh festival – the world’s largest religiou

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