Vinasoy: Fami Base – good taste to catch TV moments

Soya brand Vinasoy used TV-patented, fingerprint technology to deliver targeted ads to multi-screeners and strengthen its position in the soya milk category in Vietnam.

Campaign details

Brand: Fami BaseBrand owner: VinasoyLead agency: Mindshare VietnamContributing agencies: Silver PushCountry: VietnamIndustries: Milk & dairy drinksMedia channels: Mobile & apps, Online video, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Soya brand Vinasoy strengthened its leading position in the soya milk category in Vietnam by using TV-patented, fingerprint technology to deploy Vinasoy ads to the right audience at the right moment on digital platforms.

Vinasoy's brand awareness, ad recall and purchase intent dropped dramatically in 2018, after years of leading the market....

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