Vodka Cruiser: TV Live on Facebook

Vodka Cruiser, a pre-mixed/ready-to-drink brand used Facebook Live to create an interactive branded 'TV show' to reconnect to young women in Australia.

Campaign details

Brand: Vodka Cruiser Brand owner: Asahi Premium Beverages Lead agency: Vizeum, The Story Lab Country: Australia Industries: Pre-mixed drinks Media channels: Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Sales promotions, Social media   500k - 1 million

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