Vodka Cruiser: TV Live on Facebook

Vodka Cruiser, a pre-mixed/ready-to-drink brand used Facebook Live to create an interactive branded 'TV show' to reconnect to young women in Australia.

Campaign details

Brand: Vodka Cruiser Brand owner: Asahi Premium Beverages Lead agency: Vizeum, The Story Lab Country: Australia Industries: Pre-mixed drinks Media channels:Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Sales promotions, Social media   500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands