Volia/ Telesvit: Devil is in the details!

This case study describes how Volia, a Ukrainian telecoms provider, used econometric data to tailor its media strategy to individual cities in a bid to reach its goal of equalling 2014's sales figures in worsening market conditions and with a lower media budget.

Volia/ Telesvit: Devil is in the details!

Svitlana Taborskykh

Campaign Details

Brand: Volia / Telesvit Brand Owner: Volia / Telesvit Lead Agency: Media Direction | OMD Ukraine Contributing agencies: PROVID Country: Ukraine Industry: Telephone & internet services Email marketing, Online display, Outdoor, out-of-home, Radio, Search, Social media, Television Up to 500k

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