Volia/ Telesvit: New approach to traditional tasks

This case study describes how Volia, a Ukrainian telecoms provider, used shopper insight data and econometrics to link its call centre productivity to its media strategy.

Volia/ Telesvit: New approach to traditional tasks

Svitlana Taborskykh

Campaign Details

Brand: Volia/ Telesvit Brand Owner: Volia/ Telesvit Lead Agency: Media Direction | OMD Ukraine Contributing agencies: PROVID Country: Ukraine Industry: Telephone & internet services Email marketing, Online display, Online video, Outdoor, out-of-home, Radio, Search, Social media, Television Up to 500k

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