Campaign details
Brand: VolkswagenBrand owner: Volkswagen GroupLead agency: PHDContributing agencies: DAZN Media, DDBCountry: ItalyIndustries: Automakers & marquesMedia channels: Sponsorship - sports, TelevisionBudget: 1 - 3 million
Executive summary
The main objective for this activity was to be the first and only advertiser worldwide on live sport and on-demand streaming service DAZN, able to reach football audiences for Serie A and B matches not reached by anyone else, on a pay-only, over-the-top (OTT), cross-device platform.
This work achieved at least three 'firsts' for media:
- The first...