Volkswagen: For The Many, Not The Few

Auto brand Volkswagen took a two-tiered approach to build awareness of its new EV model in Europe and drive reappraisal of a questioned technology.

Campaign details

Brand: Volkswagen Brand owner: Volkswagen Group Agencies: PHD Global Business, DDB (Berlin & London) Market: Europe (general region) Industries: Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencers Eco, hybrid, electric cars Over 20 million