Yili: Yili X Xiaomi's smart vending machine

Yili co-created a smart vending machine to help consumers choose the right product and cement its position as China's largest dairy drinks brand.

Campaign details

Brand: Yili Brand owner: Yili Agency: Mindshare China Market: China Sector: Milk & dairy drinks Media channels: Public relations, Word of mouth, influencers Budget: 500k - 1 million

Executive summary

In China, the pandemic saw nearly three-quarters of adults eating healthier, with unprecedented research into finding the right healthy products for their individual needs.