Absolut: True Colors of Slovakia

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

Campaign details

Brand: Absolut Vodka Brand owner: Pernod Ricard Lead agency: Triad Advertising Country: Slovak Republic Industries: Spirits & liquors Media channels: Content marketing, Merchandise & free gifts, Online video, Outdoor- out-of-home, Public relations, Radio & audio, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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