Amaize: Treat Yourself

Amaize, a premium maize product, used TV ads and social media to increase sales in Kenya.

Campaign details

Brand: AmaizeBrand owner: Capwell IndustiesLead agency: Saracen PHDContributing agencies: Nusu-Nusu Productions, Right-Here LimitedCountry: KenyaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Mobile & apps, Online video, Outdoor, out-of-home, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

Amaize successfully launched a premium maize flour at a time when the Kenyan government subsidised the price of flour, and the general public was sensitive to the price of maize meal, by reframing the conversation.

Market background and objectives

In an already saturated category, how do...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands