Campaign details
Brand: AntarcticaBrand owner: AB InBevLead agency: AlmapBBDOContributing agencies: Blinks, B/FerrazCountry: BrazilIndustries: Beer & ciderMedia channels: Cinema, Content marketing, Events & experiential, Livestreaming, Mobile & apps, Online video, Programmatic display, Social media, TelevisionBudget: Over 20 million
Executive summary
This is a story about traditional mainstream beer brand Antarctica, Rio de Janeiro and the greatest content campaign ever in the realm of beer marketing.
For years, the brand had adopted the conventional ad format to connect with its target audience. But, along with new players entering the...