Campaign details
Brand: Barclays Private BankBrand owner: BarclaysAgencies: Ogilvy, OMDMarket: United Kingdom, Switzerland, MonacoIndustries: BanksMedia channels: Content marketing, Email marketing, Events & experiential, Magazines, business & trade, Online display, Online video, Public relations, Social media, Websites & microsites, Word of mouth, influencers Budget: 500k - 1 million
Executive summary
For its recent campaign, Barclays Private Bank wanted to move beyond traditional advertising, through 'acts, not ads', to demonstrate its brand purpose – 'Beyond wealth, beyond expectation, beyond tomorrow' – in a meaningful way. To do this with...