Batelco: The Bu Khalid Family

Telecoms provider Batelco devised a campaign that used entertaining mobile video content to target Bahrainis during Ramadan and increase market share.

Campaign details

Brand: Batelco Brand owner: Batelco Lead agency: FP7/BAH Contributing agencies: Kharabeesh, FP7/MENA Country: Bahrain Industries: Telephone & internet services Media channels: Content marketing, Events & experiential, Mobile & apps, Online video, Sales promotion, Social media, Websites & microsites Up to 500k

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