Batelco: Twitterference

This case study shows how Batelco, a mobile network, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Campaign details

Brand: Batelco Brand Owner: Batelco Lead Agency: FP7/Bahrain Contributing Agencies: FP7/Bahrain Country: Bahrain Industries: Telephone & internet services Media Channels: Online video, Public relations, Search marketing, Social media, Word of mouth, advocacy Up to 500k

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