Campaign details
Brand: BetadineBrand owner: Avrio Health CanadaAgency: Zulu Alpha KiloMarket: CanadaIndustries: Non-prescription, OTC productsMedia channels: Magazines - business, trade, Online display, Online video, Social media, TelevisionBudget: 500k - 1 million
Executive summary
The cough and cold market in Canada is huge, with many Canadians suffering from an average of two colds per year. It's no surprise that there are established behaviours and beliefs around how and when to treat these ailments.
Betadine had the challenge of introducing a new product to a very competitive category. It...