Campaign details
Brand: CarvaanBrand owner: Saregama IndiaLead agency: The WombCountry: IndiaIndustries: Music & theatreMedia channels: Packaging & design Budget: No budget
Executive summary
Saregama, India's oldest music company, with more than 100,000 songs in its bank, had stopped investing in new content for the last couple of decades. And, as a result of the nation's population growing younger, its growth from old assets had flattened out. Licensing revenues and online sales had tapered off. Our client's brief to us was simple: "help us make money from our old assets...