Chevrolet Spark CVT: The car that once again had it all

Car brand Chevrolet launched a CVT automatic version of its entry-level car in Mexico with a clever, engaging campaign to convince younger buyers that affordable comfort is possible.

Campaign details

Brand: Chevrolet Brand owner: General Motors Lead agency: Commonwealth McCann Country: Mexico Industries: Supermini, subcompact cars Media channels: Content marketing, Outdoor, out-of-home, Social media Budget: 1 - 3 million

Executive summary

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