CloseUp: BesoFermi

CloseUp employed an entertainment-focused interactive social media campaign for its relaunch in Uruguay, with the objective of becoming the number-one oral care brand among young people.

Campaign details

Brand: CloseUp Brand owner: Unilever Lead agency: Reprise, Initiative Country: Uruguay Industries: Oral health Media channels: Livestreaming, Online video, Programmatic display, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

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