Comfort: Megatron 2019

Amanda Guida, Igor Iida, Daniela Barbieri, Carolina Buzetto

Fabric-softener brand Comfort took an emotional approach to launch its new product line in Brazil.

Campaign details

Brand: ComfortBrand owner: UnileverAgency: F.bizMarket: BrazilIndustries: Laundry productsMedia channels: Online video, Social media, Word of mouth, influencersBudget: 3 - 5 million

Executive summary

Present for more than 40 years in homes and a pioneer in its category, in recent years Comfort has suffered a loss of share in relation to the competition – due to lack of media investment or a change in brand perception. The starting point was to generate a significant impact not only in its messaging, but also in the fortunes of the...

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